BEING HUMAN | PERCEPTION PLAYGROUND
How would you help the Museum of Science promote an all-ages exhibit about how our brains play tricks on us?
You make up imaginary friends and let them explain it.
Original story boards:
From Concept to final
with the help of our friends at Remade Studios.
Every year, the Museum of Science chooses a global human topic to focus on for all of its internal and external efforts and communications. These spotlights help the museum to focus its efforts and exhibits around a theme, and they also help the museum with fundraising and participating in relevant cultural events.
This year, the Spotlight was humanity, or as it’s known in the scientific world, Life Sciences.
Their goal was to take the complexities of the subject out of the lab and explain them in a language that even kids could understand, immersing everyone in the awe-inspiring Life Science discoveries that are unraveling the mysteries of what it means to thrive as humans and proving that our connectedness is the source of our greatest strength.
The Museum of Science was in need of a clear, breakthrough, and fun platform & identity for 2025’s Spotlight.
