Every year, the Museum of Science chooses a topic to spotlight for all of its internal and external communications. These spotlights help the museum to focus their efforts and exhibits around a theme and it also helps the museum with fundraising and participating in relevant cultural events.

This year, the Spotlight was humanity, or as it’s known in the scientific world- Life Sciences.

Their goal was to take the complexities of the subject out of the lab and explain them in a language that even kids could understand, immersing everyone in the awe-inspiring Life Science discoveries that are unraveling the mysteries of what it means to thrive as humans and proving that our connectedness is the source of our greatest strength.

The Museum of Science was in need of a clear, breakthrough, and fun platform & identity for 2025’s Spotlight.